DESIGN-NATION CREATIVE BUSINESS SEMINAR: How will you make money? Income generation for creatives with Patricia van den Akker

• Start:Wednesday 26th May, 2010 10:00am
• End:Wednesday 26th May, 2010 1:00pm
• Price: Free

CONTENT
During this half-day workshop you will learn how to generate more income from your products and skills. We will start to look into how you think about money and it effects. You will be taught how to cost and price your work, how to calculate your hourly rate, how you can raise your prices and increase overal profitability. You will identify your current and potential client groups, products or services, and where you can sell. We will talk about getting commissions, how to work as a freelancer or consultant, and other ways to increase your income.

STYLE
This practical workshop will combine theory and exercises with lively discussions and showcasing how other successful creatives are doing it. There will be plenty of time for your questions, and you will leave with a personal action plan to raise your income.

Patricia van den Akker
Patricia is Director of Akker & Co a business advice and coaching consultancy for creative businesses and social enterprises. After studying Graphic Design in Belgium and Arts Consultancy in the Netherlands, she spent the last 10 years specialising in providing support to craft and design businesses. In particular offering business development, training, advice and marketing in her roles at the Crafts Council, Design-Nation, Studio Levien, Cultural Industries Development Agency (CIDA) and Pembridge Partners. She set up her own business in 2008.

About the Creative Business Seminar series

To set up a successful creative business is similar to being an entrepreneur. You need vision, creativity, the ability to see where the opportunities are, business acumen, and the drive and passion to see your idea from concept through to commercial success – this seminar series is intended to help you do just that.

Funded by the European Regional Development Fund, and inspired by Design-Nation’s ever popular ‘Business Start-Up Guide for Designers and Makers’, over 11 monthly sessions, the series covers the basics that any fledging business needs to consider.

From the personal qualities of a budding entrepreneur, the business plan, looking at market research, sources of funding, how to protect, exploit and cost products and services, to e-marketing and online selling this series supports new or emerging creative businesses.

Sessions are intended to be interactive, with worksheets and group and/or individual activities so that you can take away a personal action plan – you will also receive a complimentary copy of the ‘Business Start-Up Guide for Designers and Makers’. And as a participant you are also encouraged to network with other people in the group and to keep in touch after the session as you take the steps towards achieving your goal.

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